Quantitative

  • Central Location Test
  • Segmentation and Positioning Studies
  • Observation Studies/Mystery Interviews
  • Social & Rural Studies
  • Opinion Polls/Exit Polls
  • Tracking Study
  • Panel Study/Product Placement
  • Usage and Attitude Studies
  • Political branding and consulting

Qualitative

  • Usage and Attitude Studies
  • Ethnography
  • Psychographic Studies
  • Brand Equity Studies
  • Market Segmentation Studies
  • Brand Perception Studies
  • Ad Test/ Product Test
  • Clinical Test
  • Political branding and consulting
  • Usability test & recruitment